B2B founder go-to-market challenges
Noisy pipeline: demos pile up, close‑rates sag.
Random wins: one big logo, then silence—no way to repeat.
Founder hand‑cuffs: if you stop selling, revenue pauses with you.
Proof it can flip
I’ve closed R100m+ in B2B deals as a founder and installed GTM systems for founders who weren’t hitting their selling rhythm.
Redwood Analytics shifted to a structured GTM process that paid for itself in four months and is now compounding millions in pipeline.
Three‑steps to upgrade your GTM engine
Free GTM Scan – quick AI prompts + a 3‑minute voice note naming your biggest GTM trap.
Diagnostic Month – R10,000 – four weeks, one deep dive: ICP focus, offer ladder, pipeline leak map. You keep the roadmap even if we part ways.
Full GTM Sprint – R75,000 – six months to design and install a self‑regulating revenue engine you can hand off. (R45 k for PLAN, R30 k for EXECUTE.)
What happens in the Sprint
PLAN (Months 1‑3)
Distil your unfair edge into a one‑page story and 3‑step offer ladder.
Set up a warm‑intro flywheel and fit‑for‑purpose comprehensive sales OS.
EXECUTE (Months 4‑6)
Run laser‑focused pipeline sprints; stalled deals surface and move.
AI prompts handle admin; weekly experiments tune pricing and channels.
By month six the system throws off revenue in a structured and repeatable rhythm.
Pause or cancel with seven days’ notice if momentum isn’t clear at any point.
What you own forever
ICP narrative, offer ladder, referral engine.
Custom dashboards, playbooks, AI prompt library.
A scoreboard the team trusts—and a pipeline that keeps moving when you turn your eye to other parts of your business.
Next move — free GTM Scan
Email “GTM Scan” to graham@phasetransitions.ai → get a 3-minute voice note in < 24 h.
How it works (5 min total)
Email “GTM Scan.”
I send 3 micro-prompts.
You run them, forward the AI outputs.
I reply with a voice note naming your #1 revenue blocker and its cost. Done.
Need the full playbook? See the GTM Sprint here.
— Graham